Despre FarmVille: A virtual farm turns new ground for game developers

Saturday, March 27, 2010 22:18
Posted in category Stiri

SAN FRANCISCO (Reuters) – A virtual farm attracting up to 83 million aspiring farmers monthly has video game developers scrambling to find ways to plough the booming popularity of games on social networks.

Sites like Facebook, which has an estimated 400 million users, and MySpace, with about 100 million users, are driving a social gaming craze that was in the spotlight at this month’s 2010 Game Developers Conference (GDC).

Heiko Hubertz, CEO of browser-based games portal Bigpoint.com which is home to over 100 million gamers, said online game experiences were very solitary in the past.

“Now through social network gaming and browser-based games portals, gamers of all types can share their experiences and compete against each other in original experiences like ‘Poisonville,’ as well as licensed content like the upcoming ‘Battlestar Galactica Online,’” said Hubertz.

Once-small companies like Zynga, Bigpoint, Playdom, and Playfish, which Electronic Arts bought for $400 million last year, are finding exponential growth by creating free-to-play casual games that encourage players to get their friends involved.

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